Ricotta Toast Is a Trend, Sustainability Is Not

Keeping it real.

"Making sustainability a trend has minimized its relevance and stymied its progress. Climate change, declining resources, peak oil — these aren’t passing fads. ‘Green is the new black,’ ‘eco-chic,’ ‘eco-fabulous,’ — I even got a pitch from Eco-Stiletto! All that marketing-speak has done little for sustainability except validate old behaviors. It’s a notion that you can go green by buying more stuff." —Alison Arieff, earth lover and former Dwell editor-in-chief, in a conversation with The Atlantic. [Atlantic]