business strategies

Michelle Trachtenberg Wants an In-N-Out in NYC, Please

Double-double, please!

Double-double, please!Photo: Gilbert Carrasquillo/Getty Images

At last night's launch of the Missoni for Target line, Grub Street bumped into Gossip Girl actress Michelle Trachtenberg, who told us that she's just another New Yorker in want of an In-N-Out Burger here in the Big Apple. And she doesn't see why someone doesn't just go ahead and do it already: "I would love an In-N-Out Burger pop-up shop," she told us. "I think they would kill it. Like, put one by the NYU campus. Done, sold. You’re an instant cajillionaire." It's not quite that easy, since In-N-Out would also need to set up a meat-production facility in the vicinity, but, like, whatever. She isn't wrong.

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