Marketing Gimmicks

Lobster ME Wants to See Your Burn

You're a sunburned man, Charlie Brown
You’re a sunburned man, Charlie Brown Photo: A.M. Kuchling via Flickr

Lobster ME, the Las Vegas-based New England seafood concept that is heading L.A.’s way, has a plot to reward your worst sunburn. Everyone who sends in a photo of their most atrocious burn through next Friday will be entered into the running for a one-night stay at Planet Hollywood Resort, a dinner for two at the restaurant, and $100 to blow at the Miracle Mile shops (who needs to “wear sunscreen” now?). If sharing your red-faced shame isn’t in the cards, you can still snicker at a few of these sun-scorched hopefuls on Lobster ME’s Facebook. [Lobster ME Facebook]

Lobster ME Wants to See Your Burn