First Look at Zucker Bakery, Bringing Rugelach and Alfajores to the East Village

Can we interest you in some rugelach?

After working the line at Daniel and Bouley, Zohar Zohar traded in 90-hour weeks to raise a family nine years ago. While she was at it — and without the benefit of any formal pastry-chef training — she became a devoted home baker. Perhaps that’s why her new East Village shop, Zucker Bakery, feels so homey. It doesn’t hurt, either, that many of the Mediterranean- and Eastern European–inspired recipes come from her mother, or her friends’ mothers, and that some of the flavors evoke Zohar’s native Israel. In this age of cookie-cutter cupcakes and macarons, Zucker’s repertoire seems personal and unexpected, from a clove-scented rugelach enriched with butter and sour cream to a halvah-and-date breakfast pastry. On the horizon: orange-flavored brownies, cardamom-nut cookies, and even Argentine alfajores by way of Haifa.

Zucker Bakery, 433 E. 9th St., nr. Ave. A; 646-559-8425