Don't bullshit a blogger. We don't want to watch Bobby Flay playing a single dude on Entourage; we don't want to eat lobsterless lobster salad; and we definitely don't want to hear about a restaurant you pretended to go to, when it's clearly closed for business. But Ketchum PR and George Duran must have missed the memo. In a disastrous marketing stunt gone wrong, Ketchum and Duran were employed by the ConAgra company to dupe a bunch of bloggers into a private dinner party, only to videotape their reactions to a quaint, home-cooked, chefy meal, which was really, in part, frozen (!!) food made by Marie Callender. To put it mildly, the bloggers were not amused. Chubby Chinese Girl was especially pissed, writing, "I’m NOT their target consumer and they were totally off by thinking I would buy or promote their highly processed frozen foods after tricking me to taste it." Gael Greene just tweeted about "eating crow" for a blunder where she mistakenly implied that David Rockwell was Le Bernardin's new designer, but this muck-up is more like crow cassoulet. [NYT]
Most Viewed Stories
Judy Greer Loves Leftovers and ‘Toast Situations’
Why Do Starbucks’s Valentine’s Drinks Contain Something Called ‘Chocolatey’ Chips?
Whole Foods Debates Adding In-Store Tattoo Parlors to Its New Chain
Black Customers Sue Denny’s for Asking Them to Prepay for Their Meal
Craft Breweries Mailed Peyton Manning Beer That Isn’t Budweiser
Latest News from Grub StreetCongress Will Finally Outlaw Seafood Caught by Slaves
Obama is expected to sign a bill that closes an 85-year-old loophole on forced labor.World’s Best Town to Install Public Beer Fountain
Local officials opted for this over fixing their water supply.David Waltuck’s Élan Will Close at the End of February
Seafood sausage evoked the wrong kind of nostalgia.Grub Street’s Restaurant Power Rankings: That Week April Bloomfield and Mario Batali Both Opened New Restaurants
Find out where to eat in our weekly ranking of the city's most-buzzed-about restaurants.Top Chef Recap: Champagne Salads and Strawberry Dreams
“Do you want to put, like, salt on these onions?”Whole Foods Debates Adding In-Store Tattoo Parlors to Its New Chain
It's the grocery giant's latest attempt to be "hip."Judy Greer Loves Leftovers and ‘Toast Situations’
"I feel like I eat like a college student."One of Brooklyn’s Favorite Chefs Is Headed to a Meal-Delivery Start-up
Johnathan Adler will leave Franny's at the end of March to take over as the culinary manager of Blue Apron.Why Do Starbucks’s Valentine’s Drinks Contain Something Called ‘Chocolatey’ Chips?
Turns out the FDA doesn't recognize the ingredient as "chocolate."Is New York Still America’s Most Important Restaurant City?
That's the question Adam Platt and Alan Sytsma debate in the newest episode of the Grub Street Podcast.
The Brewers Association is staging an intervention over his subpar beer preferences.Brooklyn Will Get Its Own Breaking Bad Coffee Shop This Year
" ... This isn't a theme park, but a unique coffee shop with just hints of the TV show."Someone Paid $96,000 for a Bottle of McDonald’s Special Sauce
The only bottle available to the public in the U.K., or something.11 Last-Minute Valentine’s Gifts for NYC Food-Lovers
Halva worth splurging on, American charcuterie, wine to celebrate with, and more inspired options.So Burger King Is Going to Sell Chili Dogs Now
Seems a little incongruous.Misguided Maker of Skittles and M&Ms Swears Off Artificial Dye
What would Willy Wonka think?There’s a Subway Sandwich Shop Every 5 Frickin’ Blocks in Manhattan
That's probably too many.What Went Wrong at Bark Hot Dogs?
The popular Park Slope spot surprised everyone when it closed this month. Owner Joshua Sharkey explains what happened and why he made the decision.The Dumpling Emoji Is Under Official Consideration
Potatoes, avocados, pancakes, and even whiskey are in there, too.Watch April Bloomfield Charm America With Her Burger-Making Mastery
"This is like beef-on-beef."