Attention, Body-Obsessed: The Pump Is Now Dig Inn

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The Pump is in the past.

Oh, the Pump. All the crash diets you've helped New Yorkers soldier through! And now things are changing? Maybe the name was a turnoff or the owner just wanted a fresh start, but the Pump Energy Food is being renamed Dig Inn Seasonal Market. According to Crain's, CEO Adam Eskin "spent three years tinkering with the formula for the 13-year-old fast-casual chain. On Sept. 21, he'll unveil a new look and menu, which features all-natural proteins, local produce and 'a greater focus on flavor.'" Dishes sound more well-balanced (braised beef shoulder with sweet potato casserole) and still affordable. However, with an emphasis on real food, there's nothing too eating-disorderly about it anymore, which some might find terribly inconvenient. [Crain's]