the chain gang

Wahoo’s Fish Taco Swimming Into Kips Bay


Wahoo!Photo: Courtesy of Wahoo's

West Coast–based taco chain Wahoo's Fish Taco will open its first East Coast location smack dab in the middle of Kips Bay sometime this fall. According to The Real Deal, the taco chain has signed a ten year lease for the 2800-square-foot space at 333 Park Avenue South. Wahoo's takes the place of a diner, and is said to be the first of many for the chain in the city; there are currently rumors that Wahoo's has its sights set on the Financial District, and earlier this year, Midtown Lunch heard a franchisee was considering at a space near 56th and Fifth Avenue.

With the recent openings of places like Potbelly andThe Earl of Sandwich, it seems as though the city is, like Kanye West, a little chain heavy these days. But at least Wahoo's menu looks expansive, in an odd way: There are fish tacos and burritos aplenty (you know, choose chicken, beef, shrimp, carnitas, or vegetables). The restaurant's three founding brothers are Brazilian and grew in an apartment above their family's Chinese restaurant in São Paulo. Some time after that they moved to Orange County, however, and while their dad opened the famous Chinese restaurant Shanghai Pine Gardens, the kids became surfers.

The chain packages itself as surfer dude-esque and all extreme sports-like, and describes its menu as "eclectic Mexican/Brazilian/Asian menu and a Hawaiian north-shore vibe." Accordingly, "cajun white beans" appear alongside "banzai veggies," a "Kalua pig bowl," "Polynesian shrimp." They also serve nachos.

Earlier: The Earl of Sandwich Is Coming to New York


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