Reps for Potbelly Sandwich Shop write in to let us know that their latest location (part of their sudden surge of New York openings) will officially be slinging sandwiches tomorrow — in 30 Rockefeller Plaza's concourse level. Why is it significant that a national sandwich chain is opening in a touristy location? Because, as you'll recall, Tina Fey — who we realize doesn't shoot 30 Rock at its namesake address, but who we bet nevertheless spends a fair amount of time there — had some pointed words for the chain last year. (Aside: Why are all of the show's stars so opinionated about food?)
Back in October, Fey famously (?) declared her allegiance to Midwestern rival Jimmy John's: "I like Jimmy John’s better than Potbelly’s. Take that Chicago. I just sent a ripple through the Chicago sandwich community.” Too bad for Fey, Jimmy John's is just about the only sandwich chain that isn't opening an NYC location these days.