Jamie Oliver Self-Deprecates at Soho House

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He thinks seaweed is the superfood of the world. Photo: Getty Images

“You’d be wrong,” Jamie Oliver tells Outside magazine, while perched at the Soho House in a tatty flannel and dirty jeans, just before hunting down some American Girl dolls, “to think that I am slick or professional.” He continues to say that his effort to make change in school cafeterias and educate America on healthy eating, which has been met with both huge success (billions of sold cookbooks, including the upcoming Jamie Oliver’s Meals in Minutes) and frustrating resistance (his last show, Food Revolution, had bland ratings at best), often makes him feel rather queasy, “I don’t actually like it. It makes me feel sick ... I have a massive and genuine belief in the American public. The stirring of the pot is very much needed. But my career’s in England. My career is being an author and a restaurateur. This is financially the worst use of my time. I think I’m an odd soldier to do this.” [Outside]

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