Could there be any better way to celebrate the launch of a denim collection than with tacos?
Uh, yeah. Clearly not, which must be why Gap is the latest corporation with a food truck, the groan-worthily named "Pico de Gap," which just rolled into town (see Twitter for locations). The Katie Lee–designed tacos go for just $1.69 for two, with a drink, (they're free for anyone with a same-day Gap receipt), and also come with a $20 off coupon for the 1969 denim collection. At those prices, there's definitely time to gain a few pounds before the coach departs NYC September 30, necessitating new jeans. Gap, we're on to your insidious plan. The truck will also rove San Francisco, Chicago and L.A.; see Facebook for locations.