Just yesterday, Esquire made the case that beer might actually be healthier than juice or milk. Hey, we won't question that kind of science! And that reminded us: Have you seen Sapporo's totally awesome new "Legendary Biru" ad (with accompanying game)? Damn good ad. But there are lots of great beer ads, right? So is this new commercial one of the best? Well, we took to YouTube to find out once and for all. Herewith, the definitive list of great beer ads, both recent and not-so-recent, for your Friday-afternoon pre-pint consideration. And then, as always, let us know what you think in the comments.
Bud Light - "Swear Jar"
F$%# yeah these office workers want to curse when a case of Bud Light is the swear-jar prize.
Carlton - "Flashdance"
"Through the power of dance, Kevin did become a brewery worker." Or maybe they just bribed him with a job so he wouldn't put on that leotard again?
Pabst - "Made in Milwaukee"
Quitting time at Pabst HQ circa 1987 means big hair, thong leotards, and Flashdance moves to power ballads about beer.
Miller High Life - "One Second"
Super Bowl ad time is expensive, so this one gets right to the point.
Budweiser - "Wassup"
This iconic commercial spawned a whole new language of male-to-male communication.
Guinness - "Tipping Point"
A game of Mousetrap with everyday objects in a rural Argentine village. Wonder how many takes this thing took?
Heineken - "Threat"
When a song is this annoying, beer sales through coercion just might work.
Bud Lite - "Dude"
See above re: "Wassup." Evidently beer-drinking men really enjoy one-word conversations!
Guinness - "Evolution"
Evidently, drinking Guinness causes grown men to devolve into primordial life forms. The use of "Rhythm of Life" makes it.
Sapporo - "Legendary Biru"
Sumo wrestlers, fire-breathing dragons ... who knew so much went into making a glass of Sapporo!
Stella Artois - "Doctor"
You don't have to speak French to understand that these people consider Stella worth risking deathly illness for.
Miller High Life - "Scurvy"
Here it is: the greatest beer commercial ever. But it's not even this particular spot that's so good. It's the entire campaign, which was directed by none other than Oscar-winning director Errol Morris. Trust us: Set aside some time and go watch all of the spots on Morris's official site.
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