Weiser Family Farms Offers A Close-Up From The Market

The Misfit's Bruce Kalman
The Misfit's Bruce Kalman Photo: Weiser Family Farms

Weiser Family Farms is one of the most trusted vendors of The Santa Monica Farmers Market and has the attention and patronage of chefs to prove it. Now they are sharing their view from inside one of our very best markets through new videos shot and sent out each week over Twitter. The videos typically involve an interview with a chef who is doing his or her shopping with Weiser. The chef talks about what they are buying and what they are cooking with the produce, a little like our story on Melrose apples a while back. So far the crew has shot video with Pace’s owner and chef Sandy Gendel and Lou’s DJ Olsen. Check out the latest video from last Wednesday right here, featuring The Misfit’s Bruce Kalman, and await what comes from tomorrow’s market.