Cheerwine Across America


J. Kenji Lopez-Alt of Serious Eats is the latest to jump on the Cheerwine bandwagon, cheering on a Salisbury Post report that the cult cherry soda (boosted by a new marketing campaign created by a Manhattan ad agency) hopes to expand beyond the southeast and achieve national distribution within the next six years, in time for its 100th anniversary. Look out: Cheerwine is going to be the PBR of soft drinks. [Salisbury Post via Serious Eats]