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We Eating Hits Up C.R.E.A.M. In Berkeley, Discusses Wu Tang Reference

Local YouTube foodists We Eating alert us (via The Feast) to a Berkeley ice cream sandwich shop called C.R.E.A.M. (2399 Telegraph Avenue, and that stands for Cookies Rule Everything Around Me) that’s been open for four months now. The name of the place fits well with the hip-hop, fish-eye-lens-cam aesthetic of We Eating, you see: It’s a Wu Tang reference — they had a 1993 hit with the same acronym for a title, but it was “Cash Rules Everything Around Me.”

Around 2:15, like true professionals, Big Jon and Gus try the shop’s wares, and even though Gus doesn’t know what he ordered, everyone agrees the sandwiches are “whoa-ho” hella good.


Berkeley Ice Cream Shop Channels Wu-Tang Clan [Feast]
Earlier: We Eating Hits Up Mazu in the Richmond, Yo [Grub Street]
We Eating Hits Up Papalote for an Adobo Burrito [Grub Street]

We Eating Hits Up C.R.E.A.M. In Berkeley, Discusses Wu Tang Reference