marketing gimmicks

Viagra-Infused Beer for Prince Willy

Some Scotsmen came up with a Viagra-infused beer called Royal Virility Performance to commemorate "undermine" the Royal Wedding. According to James Watt of BrewDog, “We put a bottle in a jiffy bag marked ‘Prince Willy, Buckingham Palace’. We sent it by Royal Mail as we presume they are most likely to know where he lives.” Virility Performance "contains Viagra, chocolate, Horny Goat Weed and ‘a healthy dose of sarcasm’." We're not sure how useful that last bit is in romantic situations, but hey, we're not English. Only 1,000 bottles of the 7.5 percent ABV India Pale Ale featuring the visages of the royal couple will be created for the civilian public. The (appropriately) limited-edition brew costs £10 for a 330-milliliter bottle (about twelve ounces), so it's pretty expensive for beer, which means the Royals probably won't be serving it at their reception. [BrewDog via Next Web]

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