Moon Juice Landing on Rose Ave.

Photo: Tatiana Arbogast

A new trademarked business named Moon Juice has put up signage on a storefront on Rose Avenue in Venice, about a half block away from Fiesta Brava. The owners here, who are clearly not big readers of the urban dictionary, plan to hand-press produce to make cold organic vegetable and fruit juices at the hands of a “juice-master” for sale on-site and as well as for local distribution. An opening looks likely to happen in the middle of summer, saving a few Venetians from having to cross the Santa Monica border to One Life for their fresh juice needs.

Moon Juice, 507 Rose Ave. Venice.