At last night’s Can-Do Food Bank benefit, Mario Batali gave us his opinion of the rumor that his friend Gwyneth Paltrow will launch a food magazine: “I’ve heard that in the same breathless wonder as that she’s going to be on the cover of Bon Appétit next month,” he said. “I think neither of them are very likely.” Batali does, however, have some thoughts on Gwynnie’s website, Goop.
“You know, it’s funny, I love her; [but] how anyone could ever say an $800 pair of shoes is a good deal is kind of perplexing to me," Batali told us. "But maybe compared to the $2,200 ones it was a good deal.” For the record, he says his trademark footwear, orange-hued Crocs that he wore to the fancy gala, cost about $20. [Looks like they actually run about $40.]
Even still, he says Paltrow has a good thing going with Goop: "It’s a remarkable thing, I must say, as a business tool. She mentioned my iPhone app on it, and the sales went through the roof for a week. So it’s a big, important thing.”
Does that mean Batali’s been lured into the world of online shopping? Yep! "I order almost all of my clothing online," he says. "I’m not a big shopper. It comes right to your house, and you send it back if you don’t like it."