Chipotle’s Asian Concept Will Be Called ShopHouse Southeast Asian Kitchen


True to rumors, Chipotle has revealed that the Asian concept it’ll debut in D.C. this summer will be called ShopHouse Southeast Asian Kitchen — as the name implies, it’s inspired by the casual family restaurants found in homes throughout Vietnam, Thailand, and Malaysia. A press release informs that “The ShopHouse menu will pair the bold and complex flavors of southeast Asia with fresh, sustainably raised ingredients; grilled and braised meats, a variety of fresh vegetables, aromatic herbs, spicy sauces, and an array of garnishes. Customers will move along a service line and customize their meal according to flavor preference and diet, in a format similar to the one that has become the hallmark of Chipotle’s success.” So, kind of like Sensebowl!