Marketing Gimmicks

Pepsi’s Old Cans Are Here to Stay

Photo: Pepsi Co.

You’ve probably seen those Pepsi “Throwback” cans that have been available for a while. Well, Pepsi is making the designs permanent. And you may remember that it isn’t just the cans that are old-school: The Pepsi and Mountain Dew formulas inside the retro packaging are made with sugar, as opposed to high-fructose corn syrup. Considering all the scary side effects attributed to corn syrup, this seems like a good move. Now, how long before they ditch the caramel coloring and bring back Crystal Pepsi? [USAT]

Pepsi’s Old Cans Are Here to Stay