trends that refuse to die

Crumbs Launches New Stores — and Yes, an App

Crumbs Launches New Stores — and Yes, an App

Photo: Courtesy Crumbs

The latest place cupcakes have invaded is your iPhone, courtesy of Crumbs. According to a press release, the chain's newly released free app lets users "send custom CRUMBS greeting cards, locate the closest CRUMBS Bake Shop and save and edit their 'favorite' cupcake flavors that can be shared with friends via email, Facebook and Twitter." You can also purchase gift certificates through the app, and receive coupons and promotions as part of "live news updates." Also, Crain's has a news update of its own: Crumbs is opening a store on Park Avenue between East 32nd and East 33rd Streets in a couple of weeks, and another outpost in Times Square after that. Doughnuts, it's time to step up your game!

CRUMBs iPhone App [iTunes]
Crumbs Bake Shop cooks up an iPhone app [Crain's]

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