• Here's a long article about how one advertising expert wants to make baby carrots a smash by "marketing them like Doritos." Well, they are orange and crunchy … [Fast Company]
• A Times reporter tastes nine veggie burgers around town. The best one, at Hillstone, "captures the mystic burger umami." At $16, it also captures that mystic burger pricing. [NYT]
• Japan's radiation scare has spread to water: There's fear both that fish might be unsafe and that Tokyo's tap water isn't sound, especially for infants. [FT, FT]
• Obsession with "healthy" eating is just another disorder, and now it has a name: orthorexia. [Daily Mail UK]
• Is it cool to send a six-pack back to a restaurant kitchen to say thanks? Eh, maybe. [Cafe Society/Westword]
• The Shop Brooklyn is a newish Williamsburg bar for beers, barbecuin', and bikes (the motorcycle kind). Tattoos, goatees, and Curtis Mayfield are also popular. Are Harleys and hippies the next big trends? [NYP]
