Who’s the Next Flavor of Ben & Jerry’s Going to Be Named After?

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Photo: PatrickMcMullan, B&J photo courtesy Ben & Jerry’s

Ben & Jerry’s tells us that a “special guest” (they won’t say who) will join Ben and Jerry themselves in making a surprise announcement on Wednesday. The press conference will occur at 30 Rock, and while it’s true that Ben & Jerry’s has offices as well as a scoop shop there, we’re wondering whether it means the guest will be an NBC personality? We’re pretty sure Tracy Jordan’s “Adulteraisin” flavor isn’t coming to life, and we’re thinking Jay Leno is out after he made an on-air crack about Hubby Hubby: “You know, if you want to name an ice cream after gay marriage, why not just call it 'Ben & Jerry's'?" So maybe … Jimmy Fallon? The cross-promotion-happy foodie literally sang the ice cream’s praises in a skit last year, and he’s a champion of Fair Trade goods. Maybe Jimmies Fallon (with chocolate jimmies) is in the works? Then again, Charlie Sheen is looking for opportunities … Do share your predictions and your greatest hopes in the comments.

Update: Yup, the New Ben & Jerry’s Flavor Was Inspired by Jimmy Fallon, and It Involves Potato-Chip Clusters