Starting the week of February 21st, husband-and-wife pastry chefs Allison and Matt Robicelli will begin selling their coveted cupcakes at Joe's Union Square, Chelsea, and Morningside Heights locations. Robicelli's also tells us they'll be upping delivery to the cafes and markets where they're sold (see the list here) from two days a week to three, meaning most likely twelve flavors a week from their roster of dozens, rather than eight. Not bad for a cupcake shop with no actual shop.
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