makeovers

Old Dogs (the Palm, Oak Room) Learn New Tricks

Old Dogs (the Palm, Oak Room) Learn New Tricks

While George Wayne of Vanity Fair is loving the Day & Night disco brunch the Koch Brothers have installed at the Oak Room (“fabulously wealthy hedge-fund playboys and venture capitalists danced on chairs, swung from the banquettes, and sprayed round after round of expensive Veuve Clicquot champagne into the crowd”), the Tampa Bay Business Journal has an interesting piece about the Palm’s $1 million brand makeover, which involved everything from a new logo to a new shrimp cocktail recipe involving dry ice instead of a “not appealing” bed of lettuce. [VF, Tampa Bay Business Journal]

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