Empire Building

Chipotle’s Asian Concept Kinda-Sorta Gets a Name

A proposed logo
A proposed logo

According to Nation’s Restaurant News, Chipotle Mexican Grill, Inc. has registered the name ShopHouse Southeast Asian Kitchen with the U.S. Patent and Trademark Office, suggesting that the burrito chain’s new Asian concept is not only getting closer to actually opening, but that when it does, its menu will span the cuisines of a few different countries. Whenever it opens, Grub Street N.Y. hears the first location will be in D.C. Maybe more will be revealed when Chipotle’s founder and CEO Steve Ells appears as one of the investor-judges on America’s Next Great Restaurant, which premieres March 6. [NRN via Yumsugar]

Chipotle’s Asian Concept Kinda-Sorta Gets a Name