Marketing Gimmicks

The Mane Course: Lion’s on the Menu

Not meant for tacos
Not meant for tacos Photo: Justin Sullivan/Getty Images

In Tucson, Arizona, Bryan Mazon, a former meat salesman and now owner of Boca Tacos y Tequila, is accepting prepaid orders for African-lion tacos that he plans on serving next month. He told the Arizona Daily Star that he’s taking this controversial route to get his name “out there.” He should be careful what he wishes for. Not so long ago, a chef in Philly hatched a similar scheme. His lion dish gained plenty of attention, and none of it was good. While it’s perfectly legal to sell, cook, and eat lion (and just about any other animal that’s not endangered and/or hunted), the idea of making dinner out of the king of the jungle didn’t sit well with very many. In the end, the Philly chef was forced to remove the lion from his menu, and within a matter of weeks, he lost his job too. So there you have it: Some days you bite the lion, while other days the lion bites you back. [Arizona Daily Star]

The Mane Course: Lion’s on the Menu