SugarFish Soft-Opens In Santa Monica With Few Surprises

Photo: Tatiana Arbogast

Same name, same menu, and a brand-new space. SugarFish soft-opened its fourth location this Saturday to serve Santa Monica, with a grand-opening planned for February 14th. The new link in this chain has an atmosphere that tones down some of the uniform luster of the Downtown location, attaining a similar natural look through blonde woods, but this time offset by grey walls, vague signage, and dark blue upholstery. It should provide a dependable, if predictable foil to flashy, creative neighbor Sushi Roku, with set prices that don’t wallop the wallet too hard and very simple, very fresh fish that might actually come as close to chef Nozawa’s exacting standards as they claim. “Trust us!”

SugarFish, 1345 2nd St. Santa Monica. 310-393-3338.