Sprinkles and Crumbs All Over the Place

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Photo: Courtesy of Crumbs

No stopping the cupcake trend: While DealBook reports that Crumbs is poised to expand to 200 locations by 2014 via a $66 million merger (the company takes in an estimated $31 million per year), Feast notes that the first New York outpost of Sprinkles (originally set for January) will open by mid-spring, with the next location to be determined by popular vote. [DealBook, Feast]