Rockography Will Be ‘John Varvatos Meets Cafeteria,’ With a Hot-Dog Bar

Photo: Melissa Hom

Weve scored some more details about Rockography, the concept thats replacing MaximoPino. A rep tells us itll be John Varvatos meets Cafeteria a young and more authentic version of a Hard Rock Café. In lieu of guitars on the walls, therell be work from rock photojournalists, as well as a bar fabricated out of Marshall amplifier cases and a host podium made out of a concert speaker. The restaurant will serve American comfort food, turned up till 4 a.m. on weekends and 2 a.m. on weekdays, and the menu will include chicken and waffles, white truffle macaroni and cheese, and a build-your-own Nathans hot-dog bar. Plus an endless bellini brunch with a build-your-own eggs Benedict option. Frankly, it sounds like something that would do very well in Tokyo; well see how it flies in the West Village when it opens next month.