Rockography Will Be ‘John Varvatos Meets Cafeteria,’ With a Hot-Dog Bar

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Photo: Melissa Hom

We’ve scored some more details about Rockography, the concept that’s replacing MaximoPino. A rep tells us it’ll be “John Varvatos meets Cafeteria” — a “young and more authentic version of a Hard Rock Café.” In lieu of guitars on the walls, there’ll be work from rock photojournalists, as well as a bar fabricated out of Marshall amplifier cases and a host podium made out of a concert speaker. The restaurant will serve “American comfort food, turned up” till 4 a.m. on weekends and 2 a.m. on weekdays, and the menu will include chicken and waffles, white truffle macaroni and cheese, and a build-your-own Nathan’s hot-dog bar. Plus an endless bellini brunch with a “build-your-own eggs Benedict” option. Frankly, it sounds like something that would do very well in Tokyo; we’ll see how it flies in the West Village when it opens next month.