But how, you ask, can tortilla chips be like a gazillion-dollar social-networking site? Good question! We’ll let the New York Times explain: “Tostitos chose … the college football Bowl Championship Series title game to introduce a campaign that is focused on reuniting consumers with relatives, friends, former teammates and lost romantic partners.” You see, the goal of the “Tostitos Reunite America” campaign — designed by San Franciso’s Goodby, Silverstein & Partners — “is to establish Tostitos as a brand that ‘brings people together through the power of technology,’ said Justin Lambeth, vice president for marketing at Frito-Lay in Plano, Tex.” Basically it sounds like they’re setting up a Facebook page. Besides, we always thought Tostitos’ real strength was in bringing people together through the power of being good when dipped in guacamole. Either way: Expect to be bombarded with this campaign as we ramp up to the Super Bowl. [NYT]
