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Bittman Goes From ‘Minimalist’ to ‘On Food’; Bon App Says ‘Bite Me’

Bittman Goes From ‘Minimalist’ to ‘On Food’; Bon App Says ‘Bite Me’

That new Cooking Light column wasn’t enough for Mark Bittman. Yahoo’s Cutline reports that this Wednesday, he’ll retire his thirteen-year-old "Minimalist" column in order to branch out into an online (and occasionally in-print) “Opinion” column that’ll tackle “food policy, environmentally sustainable eating, and issues at the intersection of diet and health” every Wednesday. He’ll also be writing a two-page “On Food” column for the new Times Magazine. "Minimalist" fans can rest easy — his TV show of the same name will debut on the Cooking Channel in March.

Elsewhere in the ever-evolving food-media world, Bon Appétit is rolling out a $500,000 ad campaign that they hope will convey, “a new energy and enthusiasm at Bon Appétit under the new Editor-in-Chief Adam Rapoport,” per a release. The tagline? “Bite Me.” How very Abbe Diaz of them!

Mark Bittman ends NYT ‘Minimalist’ column after 13 years; heads to opinion section, magazine [Cutline/Yahoo]

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