Bittman Goes From ‘Minimalist’ to ‘On Food’; Bon App Says ‘Bite Me’


That new Cooking Light column wasnt enough for Mark Bittman. Yahoos Cutline reports that this Wednesday, hell retire his thirteen-year-old "Minimalist" column in order to branch out into an online (and occasionally in-print) Opinion column thatll tackle food policy, environmentally sustainable eating, and issues at the intersection of diet and health every Wednesday. Hell also be writing a two-page On Food column for the new Times Magazine. "Minimalist" fans can rest easy his TV show of the same name will debut on the Cooking Channel in March.

Elsewhere in the ever-evolving food-media world, Bon Apptit is rolling out a $500,000 ad campaign that they hope will convey, a new energy and enthusiasm at Bon Appétit under the new Editor-in-Chief Adam Rapoport, per a release. The tagline? Bite Me. How very Abbe Diaz of them!

Mark Bittman ends NYT Minimalist column after 13 years; heads to opinion section, magazine [Cutline/Yahoo]