marketing gimmicks

There’s Chilean-Miner Wine Now

There’s Chilean-Miner Wine Now

No doubt: The story of the rescued Chilean miners is heartwarming! Amazing, even. But we're not so sure we can say the same about Chilean Winers. A "creative agency" in London has put together a set of 33 bottles of Chilean wine (each one named for a different rescued miner) and distributed them to clients and "industry figures." In a press release, the company says they did it to celebrate the story of the year. Well, okay. We'll grant them that it's slightly more noble than Ron Jeremy rum. [Chilean Winers via Liquor Snob]

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