marketing gimmicks

Finally! Liquor Labels Go 3-D

Rum, in the third dimension!

Rum, in the third dimension!Photo: Courtesy of Kraken

We've seen Vortex bottles, bottles that light up, and bottles that claim to be Cold As the Rockies™, so what's next in liquor-brand attention-getting? 3-D, obviously. Thank Kraken, the spiced rum named after the Pirates of the Caribbean movies a mythical giant squid, who sent along a press release to let us know that special bottles, sold online and in "select stores," will carry limited-edition labels with blurry, red-and-blue cephalopods, and pairs of shades that won't make you look like a fool at all when you wear them.

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