Ed’s Lobster Bar Offering $50 Truffle Lobster Roll Today, Looking to Expand to Soho

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Isn't she a beaut? Photo: Edslobsterbar/Twitter

Last week, Ed’s Lobster Bar tweeted a photo of its white-truffle lobster roll, and we haven’t been able to stop drooling at the thought. A call to owner Ed McFarland reveals our timing is good: The restaurant is offering the roll again this evening starting at 5 p.m., possibly for the last time this truffle season (though it might return one more time tomorrow night). The $50 roll is "the exact same as the regular [$27] lobster roll," with the addition of three grams of white Alba truffles. "A little on the bottom, a little on top," McFarland tells us.

Isn't she a beaut? Photo: Edslobsterbar/Twitter

It turns out McFarland is on an Italian kick, having recently been in Italy "doing some seafood research." Might this mean he’s thinking of opening a new spot? “It’s definitely crossed my mind," the chef-owner revealed, mentioning that he’s been looking in the Soho area. He’s interested in a place "much bigger than Ed’s Lobster Bar, something close to 100 seats." And as the trip suggests, he might go the Italian-seafood direction. After all, we hear that’s popular these days.