Brooklyn Farmacy opened a Manhattan satellite over the weekend, taking over the former Milk & Cookies Bakery space at Kiehl's in the East Village. Wearing a retro soda-jerk cap, Farmacy co-owner Peter Freeman (who runs the business with sister Gia Giasullo) told us he had received a call from Kiehl's president Chris Salgado shortly after Thanksgiving. "We negotiated, inked a deal, and I bought a fridge with a syrup rack in the Bowery," from which he's now offering egg creams, root beer, seltzers, coffee, hot chocolate, and hot apple cider, all for under $4 a pop.
Kiehl's manager Dominic Vitale told us he's pleased with the new addition. "We're loving the connection with the old-fashioned pharmacies when they had little shops in their stores years ago," Vitale said. And if you've been on the edge of your seat wondering, he also mentioned that the Milk & Cookies exit was "their choice."
Brooklyn Farmacy, inside Kiehl's, 109 Third Ave., nr. 13th St.