What to Eat at Sensebowl, Midtown’s Latest ‘Asian Chipotle’ Concept

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Photo: Courtesy of Sensebowl

The Asian fast-casual concepts keep coming. In addition to the Asian concept Chipotle is working on (we hear the first location will be in D.C.), Glaze Teriyaki (which counts Chipotle as a business model) is hoping to open next month at 638 Lexington Avenue, and today Sensebowl, a budding chain that describes itself as “Chipotle meets Momofuku” has opened the first of what founders Jonathan Krieger (a managing director at RKF brokerage firm) and John Woo (a co-founder of Bread & Butter) hope will be several locations in the next two years.

The concept is build your own bowl: You select a base (rice, noodle, tofu, or greens), then a cooked protein and some raw toppings, plus a broth, a sauce, or a dressing. If that’s a lot to digest, have a look at the menu below. We don’t have photos in, but judging by these renderings, the look is very (you guessed it) Chipotle.

Sensebowl Menu [PDF]

Sensebowl, 150 E. 52nd St., nr. Lexington; 212-702-9555