Restaurants Are Doing the ‘Cyber Monday’ Thing, Too


As Crain’s points out, some restaurateurs (e.g., Tracy Nieporent of Nobu, Corton, etc.) feel that discount diners are “like mosquitoes on your back,” while others, like Nolita House, find the discount model so effective that that they’re doing 50-percent-off coupons of their own. Then there’s the case of David Burke: We’re told that yesterday he got in on “Cyber Monday” by offering 50-percent-off gift cards to anyone who bought one at full price, and from today onward, his website is offering a free $25 gift card for every $100 gift card that you purchase. Restaurateurs doing the whole Cyber Monday thing — it’s a new day in dining!