Restaurants Are Doing the ‘Cyber Monday’ Thing, Too

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As Crain's points out, some restaurateurs (e.g., Tracy Nieporent of Nobu, Corton, etc.) feel that discount diners are like mosquitoes on your back, while others, like Nolita House, find the discount model so effective that that theyre doing 50-percent-off coupons of their own. Then theres the case of David Burke: Were told that yesterday he got in on Cyber Monday by offering 50-percent-off gift cards to anyone who bought one at full price, and from today onward, his website is offering a free $25 gift card for every $100 gift card that you purchase. Restaurateurs doing the whole Cyber Monday thing its a new day in dining!