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Google Takes Its First Step Toward Controlling the Food Chain

Photo: via Bloomberg

According to Bloomberg, Groupon is weighing a sale of the company to Google, in a deal that would potentially be worth more than Google’s largest acquisition to date: the 2008 purchase of DoubleClick for $3.2 billion.

As we mentioned before, Groupon is doing quite well, despite very mixed reviews from participating restaurants, bakeshops and the like. Now they’re out seeking funds to aid in their world domination of the coupon pimping biz. For Google, the deal makes sense, as it would mean moving into new territory like mobile-marketing messages. Now all Google has to do is buy OpenTable and they can make a few duckets every damn time we raise a fork to our mouths.

Groupon Said to Weigh Sale to Google vs. Raising More Funds [Bloomberg]
Earlier: Groupon’s Business Model: Not So Great for Restaurants, Fantastic for Groupon [Grub Street]

Google Takes Its First Step Toward Controlling the Food Chain