Marketing Gimmicks

50-Foot Fake Tree Being Virtually Lit Tomorrow at Santa Monica Place

Photo: Santa Monica Place

New York has a towering 70-foot-plus pine at Rockefeller Center, and L.A.’s getting a post-modern, fake-tree-art installation at the mall! This Saturday, from 6:00 to 7:00 P.M., Santa Monica Place will hold a lighting ceremony for a 50-foot, Christmas tree-shaped art piece with dancing lights. KCRW’s Jason Bentley will be spinning and Richard Sandoval’s Zengo and Sandia are offering $40 pre-fixes to celebrate. They also have tequila to help everyone get through the whole thing.

50-Foot Fake Tree Being Virtually Lit Tomorrow at Santa Monica Place