Video: Free Endangered-Species Hot Dogs in Hell’s Kitchen

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Back when ad agency Mother New York opened Dogmatic, they released an amusing spoof of a 1980s sales video: Life. Peace. Welcome to the Gourmet Sausage System. Fucking Awesome. Then they tried to lure LeBron James to New York by imagining him in a Grays Papaya ad, and most recently they celebrated their new offices in Hells Kitchen by staging an imaginary pop-up, Mother: Rare Animal Hot Dogs. Check out the video of pedestrians being tricked into thinking the Dogmatic dogs theyre eating consist of rare Chinese forest panda, leaf-nourished sea turtle, and jungle-reared orangutan (the faux stores motto: The rarer the meat the more delicious the treat). Definitely the best hot dog hoax since the 140-year-old wiener.

Moving on Up(town) [Mother New York]