Marco Pierre White Casts a Spell on Journalist With Magic Bouillon Cubes

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Photo: Courtesy of NBC

Last week, Dwight Garner dressed down Colman Andrews for being too awestruck by Ferran Adri. Today, Ike DeLorenzo of The Atlantic voices his disappointment not only with another legend, Marco Pierre White, for endorsing Knorr stock (Marco loves the stuff every bit as much as Christopher Lee digs Swanson: It's the best fucking ingredient in the world, let's not kid ourselves. Knorr chicken-stock cubes? Genius product), but also with Canadas National Post for being hypnotized into printing a fawning profile of White (complete with recipes from Knorr) that fails to mention that the floor cleaner and a dessert topping White recommends for pasta dishes is composed almost entirely of salt, MSG, and hydrogenated oils and exceeds daily sodium allowance. An anonymous fellow toque implies that White is violating his social responsibility as a chef, but were sure the author of this piece couldve just as easily found an esteemed chef to say, Shut up and have a Diet Coke. Its sophisticated.

Unsavory Food Writing: The Case of Marco Pierre White [Atlantic]