Joseph Leonard owner Gabriel Stulman thinks top-notch food shops need to up their personal-service game especially when, as he puts it, you can blow $100 in twelve minutes at the meat counter at Whole Foods. Next week, the hospitality-minded restaurateur consider him a budding Danny Meyer, down to his Christopher Park location takes action by opening Jeffreys Grocery, the corner store and luncheonette he calls our best vision of a fifties mom-and-pop local grocery.
Named for his father, the venture is actually Stulmans second food-store foray; he considers the first, Market Table, a failure in execution. For round two, hes recruited his manager from DArtagnan, sourced produce from friends farms and Brooklyn Grange, installed a granola-parfait station, and will sell Stumptown coffee to go for a very neighborly buck a cup. In back, an all-day menu features raw-bar selections, American cheeses and craft beers, meal-size salads, and such iconic sandwiches as the lobster roll and a roast pork with broccoli rabe and provolone. And in a month or so, Stulman plans to launch online delivery tailored to everything from game-day feasts to spontaneous Sunday brunch. Check out the menus below, and take a peek inside the space in our slideshow.
Jeffrey's Grocery, 172 Waverly Pl., at Christopher St.; 646-398-7630