Joseph Leonard owner Gabriel Stulman thinks top-notch food shops need to up their personal-service game — especially when, as he puts it, “you can blow $100 in twelve minutes at the meat counter at Whole Foods.” Next week, the hospitality-minded restaurateur — consider him a budding Danny Meyer, down to his Christopher Park location — takes action by opening Jeffrey’s Grocery, the corner store and luncheonette he calls “our best vision of a fifties mom-and-pop local grocery.”
Named for his father, the venture is actually Stulman’s second food-store foray; he considers the first, Market Table, “a failure in execution.” For round two, he’s recruited his manager from D’Artagnan, sourced produce from friends’ farms and Brooklyn Grange, installed a granola-parfait station, and will sell Stumptown coffee to go for a very neighborly buck a cup. In back, an all-day menu features raw-bar selections, American cheeses and craft beers, meal-size salads, and such iconic sandwiches as the lobster roll and a roast pork with broccoli rabe and provolone. And in a month or so, Stulman plans to launch online delivery tailored to everything from game-day feasts to spontaneous Sunday brunch. Check out the menus below, and take a peek inside the space in our slideshow.
Jeffrey's Grocery, 172 Waverly Pl., at Christopher St.; 646-398-7630