foodienomics

230 Fifth’s Serious Heater Habit

230 Fifth.

230 Fifth.Photo: Courtesy KBNN

In a Wall Street Journal article about the increasing trend of restaurants using their outdoor spaces year-round, 230 Fifth owner Steve Greenberg reveals that in the colder seasons, his electric heaters run up a tab of $10,000 a month. Which might go a long way toward explaining the drink prices, but still does not absolve the rooftop spot of its massive Snuggie collection, in a chilly drinker's choice of red or blue. [WSJ]

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