El Bulli Without the Bull

Photo: Melissa Hom

"Well have 25 people here, chefs, two or three journalists, tech people. At the end of the day our work will be posted on the Internet. We will collaborate with the world of art and design. It will not be a restaurant. No Michelin, no customers, no pressure." Ferran Adri tells Jay McInerney about his plans for el Bulli 2.0. [VF]