Rebranding

Corn Lobby Pushes for ‘Corn Sugar’ Name Change

Photo: via MSNBC

“Whether it’s corn sugar or cane sugar, your body can’t tell the difference. Sugar is sugar.” That’s that the Corn Refiners Association wants you to believe anyway, in two new TV spots that coincide with their application today to the FDA to officially change the name of high fructose corn syrup to “corn sugar.” The message about sugar, in general, making people fat has put corn syrup consumption at a 20-year low. [AP/MSNBC]

Corn Lobby Pushes for ‘Corn Sugar’ Name Change