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With a Big Bang, the Yum Universe Is Born

Late Thursday witnessed the launch of Yum Universe, a website of recipes and guidance for those who aspire to live a vegan, raw life. Founder Heather Crosby is in the captain’s chair for this new enterprise, and she assures us that despite the name, Yum Universe is totally unaffiliated with Rachel Ray; she tells us it’s “dedicated to helping people make informed choices about the food that they eat — without compromising taste.” But Crosby recognizes that fiery evangelism isn’t necessarily the best position to take for her admittedly extreme culinary cause, “We’re not going to make you feel bad if you’re not 100% raw,” she says. On Yum Universe, Crosby features recipes that translate many popular dishes into vegan versions, so that instead of the horchata paletas you might find on the north side, you get ideas for “Pilsen Paletas: Dairy-Free Cinnamon Brown Rice Popsicles. Close enough?

With a Big Bang, the Yum Universe Is Born