Wine Kiosk Pilot Program Exceeds Expectations

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Say hello to your new sommelier
Say hello to your new sommelier Photo: Courtesy PLCB

Surprisingly the PLCB’s widely panned wine kiosk experiment - the one which requires would-be oenophiles to blow into a breathalyzer, flash their I.D. to a webcam, swipe their credit card and wait for one of big brother’s appointees in Harrisburg to approve the transaction before dispensing a bottle of wine - has performed beyond expectations, the AP reports. Since introducing the Orwellian apparatuses at two Pensyltucky grocers back in late June, the PLCB claims it has moved 3,300 bottles, which is reportedly 20 to 30 percent more sales than it had anticipated. In the next three to six months, the state-run liquor control board will begin rolling out 98 more self-serve units across the state. Initially PLCB had planned to start installing them in supermarkets in the western part of the state and work its way east. Under it’s newly revised plan, the 500-bottle capacity devices will be set up in one grocery chain at a time. [AP via Philly.com]

Earlier: Pennsyltucky Perplexed by Wine Kiosks

Wine Kiosk Pilot Program Exceeds Expectations