Sad But True: Too Hot for Ice Cream

Photo: Torsten Blackwood/AFP

When Mister Softee driver Nike Olasokan told CNN last month that she didn’t sell as much on her Brooklyn route when it was scorching hot, we didn’t believe her. Who doesn’t like ice cream when it’s crazy hot, we wondered, while wishing we worked at the kind of place that randomly distributed ice-cream sandwiches on Fridays. Mister Softee’s sales are down 10 percent this summer. It turns out that normal people stay inside in this kind of weather. “When it’s really hot, people are out in the pool or locked up in an apartment with the A.C. on,” a Mister Softee distributor told City Room. “They aren’t out trying to buy ice cream.” [City Room/NYT]