Bay Ridge Cupcake Diaspora: Robicellis Court TV Fame, Little Cupcake Bakeshop Hits Nolita


The Robicellis were super busy this past weekend — not only did they debut some Saved by the Bell cupcakes, but they posted an audition video pleading their case for a spot on Food Network’s Cupcake Wars. Matt discusses putting his dreams of culinary school on hold in order to become a paramedic, only to return to the dream after he was injured during 9/11. Then they really go for the kill and put a chef’s hat on their 2-year-old son, Toby (read an entry on the Robicelli blog to learn how the video came together after Toby fried the $2,000 laptop it was being edited on). Meanwhile, Little Cupcake Bakeshop (the Robicellis’ main cupcake competition before they closed their Bay Ridge store and went wholesale) is opening a location in Nolita, according to NYC the Blog. It’ll face off against the outpost of Billy’s Bakery that’s also due to open in Nolita later this year.

YouTube - Robicelli’s - Cupcake Wars [YouTube]
My Son is Lucky I Love Him. Oh, Food Network Called Us [Robicelli’s Cupcakes]
Nolita’s Cupcake Wars Take Shape [NYC the Blog]