Youll recall that two fast-foodpasta chains-to-be were set to do battle on Lexington this month. Well, Laurent Lesorts Hello Pasta, which aims to be the Chipotle of pasta, opened yesterday (Midtown Lunch had a first look), and as you can see in this photo, theres quite a line outside of it today thanks to an 88-centpasta promotion that goes till 8 p.m. Hopefully this place has a smoother launch than the last big midtown concept, pizza in a cone. The second location opens next month at 125 Maiden Lane.
Hello Pasta, 649 Lexington, nr. 55th St.; 212-557-2782