You’ll recall that two fast-food–pasta chains-to-be were set to do battle on Lexington this month. Well, Laurent Lesort’s Hello Pasta, which aims to be the “Chipotle of pasta,” opened yesterday (Midtown Lunch had a first look), and as you can see in this photo, there’s quite a line outside of it today thanks to an 88-cent–pasta promotion that goes till 8 p.m. Hopefully this place has a smoother launch than the last big midtown concept, pizza in a cone. The second location opens next month at 125 Maiden Lane.
Hello Pasta, 649 Lexington, nr. 55th St.; 212-557-2782